Mountain Hardwear Backpacking Responsive Email

Columbia wanted an email campaign to help promote the new Mountain Hardwear spring backpack line.

My job was to create the responsive email for both desktop and mobile users.

Research. I worked with merchandizing, copywriting, and marketing to learn which images and information to include.
Design. I designed the responsive email using existing imagery.

_ Photoshop
_ Mason (proprietary)

The team was happy with the design, and the email launched as planned.