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Branding. Illustrations. Packaging. UX-UI. And more.
Get to know me
I am a User Experience/User Interface Designer. I create digital experiences that look great and are easy to use. I work where people, technology, and art converge. I seek simplicity. I pursue excellence. I love my job.
Study business goals, industry, targets, competitors, trends, and user test results, and analyze & make recommendations.
Write user stories; plan, create, manage, and analyze user tests (A/B, remote online, benchmark, competitive, surveys); and report results to ensure user-friendly design.
Use brand strategy, research findings, internal/external feedback, and UX/UI design expertise to plan responsive user flow, taxonomy, functionality, and design.
Execute in appropriate fidelity to communicate and validate objectives and ideas, facilitate user testing, “efficient-ize” collaboration, and optimize performance.
Design user-centric responsive experiences for web, tablet, mobile, and kiosks, while optimizing usability and adhering to UX/UI standards & best practices.
Engage early, often, and cross-functionally to consider all perspectives, increase intelligence of decisions, foster a healthy work place, enhance performance of teams and products, and deliver excellent results.