SOREL Responsive Email
SOREL’s Joan Wedge shoe was a bestseller that Fall. It sold out quickly, and customers were clamoring for more. To satisfy those customers, Columbia chose an email campaign to
announce that the shoe was back in stock.
My task was to create the email. I did so in a responsive design for both desktop and mobile experiences. No UX was required, so I wore my UI hat.
To design the email, I used:
_ Mason (proprietary)
Everyone was pleased with this email.
_ It launched as planned.
_ Customers were excited to have the shoes back in stock.
_ Marketing said that the email campaign performed very well and sales were high.